Matt Baltay's Portfolio

En Passant: The Chief Theater's Branding Interlude

Client: Chief Theater

On the cultural chessboard of Colorado Springs, the Chief Theater stands as a venerable bishop, its spire a beacon for lovers of art and performance since 1927. This historic venue has long maneuvered through checkmates of cinematic masterpieces, live acts, and community gatherings.

As the designer entrusted with reimagining the Chief Theater’s logo and branding, I crafted a visual strategy that aimed to advance its legacy while attracting a new audience. My pieces on this board included a modernized logo that paid homage to the theater’s past, coupled with a cohesive brand identity that echoed its role as a cultural cornerstone.

Though my involvement in the Chief’s narrative was an en passant move—brief yet impactful—the theater’s significance endures. It remains a cherished castle in the memories of many, a symbol of the creativity and passion that have long defined its stage.

Even as the Chief’s ownership changed, the influence of its rebranding lingers, a testament to the power of strategic design. As we reflect on this interlude in the theater’s history, we celebrate its contributions to the arts and the community, savoring the moments of joy, inspiration, and connection it has fostered.

En Passant: The Chief Theater's Branding Interlude

Client: Chief Theater

On the cultural chessboard of Colorado Springs, the Chief Theater stands as a venerable bishop, its spire a beacon for lovers of art and performance since 1927. This historic venue has long maneuvered through checkmates of cinematic masterpieces, live acts, and community gatherings.

As the designer entrusted with reimagining the Chief Theater’s logo and branding, I crafted a visual strategy that aimed to advance its legacy while attracting a new audience. My pieces on this board included a modernized logo that paid homage to the theater’s past, coupled with a cohesive brand identity that echoed its role as a cultural cornerstone.

Though my involvement in the Chief’s narrative was an en passant move—brief yet impactful—the theater’s significance endures. It remains a cherished castle in the memories of many, a symbol of the creativity and passion that have long defined its stage.

Even as the Chief’s ownership changed, the influence of its rebranding lingers, a testament to the power of strategic design. As we reflect on this interlude in the theater’s history, we celebrate its contributions to the arts and the community, savoring the moments of joy, inspiration, and connection it has fostered.

Checkmate in Creativity

Client: Dazzle Jazz

This is one of a series of eye-catching digital designs I created to promote Dazzle, a popular restaurant and jazz club in Denver, Colorado. These vibrant screens showcase my ability to craft visually striking content that captures the energy and essence of a brand. From social media posts to engaging website graphics, this project demonstrates my skills in designing digital assets that grab attention and drive engagement.