Matt Baltay's Portfolio

Expanded Center: The 2021 Gala Awards

Client: Colorado Companies to Watch

This striking design for the 2021 Colorado Company to Watch Annual Gala showcases a dynamic and modern aesthetic. The composition cleverly integrates geometric shapes and bold typography, creating a visual representation of growth and innovation. The vibrant color palette, dominated by energetic pinks and yellows, evokes a sense of progress and excitement.

This versatile design’s ability to adapt across various formats – from signage to name tags – demonstrates its strength and flexibility, much like a queen piece on a chessboard, capable of making impactful moves in any direction.

En Passant: Hungry Boi

Client: Yo Boi Chill Will

This illustration depicts a joyful young man savoring a delicious meal, perfectly capturing the essence of his YouTube channel dedicated to culinary adventures. With a wide grin and a relaxed demeanor, he embodies the spirit of exploration and enjoyment that comes with trying new foods. The vibrant colors and playful details in the artwork reflect the excitement of his gastronomic journey, inviting viewers to join him in his flavorful escapades. Like a chess player carefully considering his next move, this avatar symbolizes the thoughtful approach he brings to each episode, showcasing not just what he eats, but the joy and experience behind every bite.

Heavy Piece: 2021 Branding

Client: Colorado Companies to Watch

From 2018 to 2024, I had the honor of being the lead designer for Colorado Companies to Watch, where I orchestrated a wide array of visual elements—ads, presentations, name tags, table tents, banners, and signage. Each design was like a carefully placed chess piece, contributing to a larger strategy of brand visibility and recognition.

In 2021, I faced an unexpected challenge when my computer crashed, taking with it a significant portion of my earlier work. This was like losing a queen in the middle of a match—disheartening, but it also forced me to rethink my approach and adapt my strategy. Instead of dwelling on what was lost, I focused on the new opportunities ahead, much like a player who recalibrates their game after a setback.

Throughout the years, I’ve aimed to create designs that not only capture attention but also convey the essence of the brand. Each project was an opportunity to build upon the last, like advancing pawns that gradually transform into more powerful pieces as they reach the other side of the board. I hope you can see the brand’s evolution, reflecting a journey of growth and refinement.