Fianchetto of Flames: An Igniting Showcase
Client: Dazzle Jazz
This poster and general branding strategy for the June artist showcase is a masterful gambit in visual communication. The design revolves around a “heating up” theme, employing a bold and fiery color palette of yellow, red, and black – reminiscent of the strategic use of light and dark squares on a chessboard.
The composition is cleverly populated with whimsical, devilish characters, each positioned like unique chess pieces across the visual plane. These nicely satanic figures serve as intriguing pawns, bishops, and knights, drawing the viewer’s eye across the poster’s landscape.The color scheme acts as a powerful opening move, immediately capturing attention and setting the tone for the event. The yellow and red hues advance like aggressive pieces, while the black provides a strong defensive backdrop, creating depth and contrast.
Like a well-executed chess strategy, the placement of each element is deliberate and calculated. The devilish characters, much like carefully maneuvered pieces, create a sense of playful mischief and excitement, hinting at the diverse and captivating performances to come.
This branding checkmates conventional design by balancing the edgy, satanic motifs with a whimsical touch, ensuring the message is provocative yet approachable. The overall effect is a visual endgame that leaves a lasting impression, effectively promoting the June performances with style and intrigue.
Fork: A Journey Through Emotion and Ambition
Client: Opera Steamboat
On one side, the “Welcome to the Madness” poster pays homage to the organization’s roots. It features founders Charlotte Perry and Portia Mansfield and a lively collage of performing arts activities, that hints at the rich cultural tapestry of the organization.
Juxtaposed against this celebratory image is the “Pagliacci” poster, a study in emotional duality. The face of Canio, the leader of a commedia dell’arte troupe, is split – one half smiling, the other weeping – flanked by figures representing love and rivalry. This powerful imagery encapsulates the opera’s themes of passion and betrayal.
Together, these posters form a compelling visual argument for the range and depth of Opera Steamboat’s offerings. The ad invites viewers to experience the full spectrum of human emotion through the transformative power of opera.
Positional Play: A Mythical Overture
Client: Dazzle Jazz
This campaign is a stunning visual fusion of Greek mythology and modern jazz, set against an elegant marble background. In striking black and white, the names and photographs of this month’s performers stand out like powerful chess pieces on a grand board, each artist exuding an aura of mastery and charisma.
Scattered throughout the design are simplified geometric forms of iconic mythological figures, including Zeus, Poseidon, Hades, Icarus, and Artemis. These playful representations elevate the performers to legendary status, suggesting that their music will resonate with the same timeless allure as the tales of old. The figures move across the composition like strategic chess pieces—Zeus as a commanding rook, Poseidon wielding his trident like a bishop, and Hades lurking in the shadows like a dark knight.
This captivating poster not only showcases the talent at Dazzle Jazz but also invites viewers to engage in a creative interplay between music and mythology. It boldly declares that every performance is a move towards musical immortality, promising an unforgettable month of epic jazz experiences.
