Matt Baltay's Portfolio

From Pawn to King: Elevating Brands with Design

Client: John Geary Pilates

The illustrations are a captivating exploration of movement and mindfulness. Each artwork brings to life the elegance and precision of Pilates, featuring dynamic poses that convey strength and fluidity. The unique hand-drawn style infuses personality into each figure, transforming traditional exercises into vibrant expressions of art.

This collection not only highlights the technical aspects of Pilates but also invites viewers to experience the joy and empowerment that comes from movement. With a harmonious blend of energy and grace, these illustrations serve as a visual journey into the world of Pilates, inspiring individuals to embrace their own fitness paths with creativity and enthusiasm.

Majority: Indulge in a Slice

Client: Dazzle Jazz

During my time as the pastry chef at Dazzle, one of my favorite creations was carrot cake, a delightful dessert that showcases a wonderful interplay of flavors and textures. Here is my screen advertising those delectable layers.

Each slice is a careful balance, combining the sweetness of the carrots with subtle spices to create a harmonious blend that invites everyone to indulge. Just like a captivating story unfolds with anticipation and excitement, each bite of this cake offers a delightful surprise, making it a standout on the menu and a favorite among patrons.

In the culinary world, this carrot cake represents my crowning achievement, a testament to my passion for pastry and the joy of crafting something truly special.

Tactical Design: Navigating Creative Challenges

Client: John Geary Pilates

These illustrations began with John Geary and expanded to include three other instructors, each captured in their element. While the challenge was to depict speech and motion in still images, the goal became more personal: to faithfully represent each instructor’s presence and energy. The hand-drawn aesthetic adds vitality to each scene, reflecting the rhythm of Pilates instruction and the connection between movement and communication. Like pieces on a chessboard, each mark was placed with intention—part observation, part intuition—working toward a quiet checkmate of character and gesture.